Behind the rankings: What makes a top local marketing expert

Local marketing experts use a blend of traditional and digital marketing techniques to drive more conversions for small businesses. They might achieve this through a combination of improved website traffic, search visibility, and social media engagement. A seasoned local marketing expert lays out a clear plan tailored to your business’s unique needs and goals. This strategy spans local keyword research, profile optimization, and a content calendar.

Experts build local marketing strategies that resonate with local audiences so your business’s marketing drives greater impact. They also take responsibility for navigating Google and social media guidelines to keep clients compliant. A key strategy local marketing experts use is to optimize for local search to attract more targeted visitors. They ensure your business appears in local directories and Google results, boosting your online footprint.

Local marketing experts also:

Experts often use tools like Semrush Local to get faster results and generate easy-to-understand reports for clients.

Keeping up-to-date with the latest local marketing trends and strategies is key to staying ahead. And what better way to make sure you're at the forefront of industry innovation than by following the best in the business?

Greg is the COO at SearchLab, where he plays a pivotal role in shaping the company's strategic direction. Renowned for his extensive knowledge and engaging presentation style, Greg has become a sought-after speaker in local SEO. In fact, Greg has shared his top local marketing secrets in the Semrush Academy Local SEO Course.

Damon doesn’t just have the best beard in SEO, he is also the visionary founder behind Aspiro Agency. Under Damon’s leadership, Aspiro has carved out a reputation for enhancing businesses' local presence. His journey into digital marketing began at a time when it was a novel concept. Damon’s initial foray involved leveraging platforms like email and MySpace, demonstrating his ability to identify and capitalize on emerging channels. Follow Damon on LinkedIn for his latest hot take on the world of local marketing.

Wes is renowned for his comprehensive approach to digital marketing, emphasizing user experience and conversion optimization. His expertise spans web design, SEO, and content strategy, all tailored to meet the specific needs of local businesses.

Content that addresses the audience's needs and questions is a hot topic for Wes. Through his podcast and YouTube channel, Wes offers free advice on how to leverage digital marketing tools effectively. He also teaches the Semrush Academy course How to Outrank Your Competition in Local Search.

Sterling has been a prominent figure in local marketing for over two decades, boasting seasoned leadership in digital marketing with extensive expertise in market research, content development, and various other digital realms.

Additionally, he served as a Contributing Editor at Search Engine Land for 15 years. Most recently, he co-founded Near Media, a market research firm covering search, social media, and local digital commerce. For more insights, you can follow him on LinkedIn .

Choosing the right local marketing consultant or expert to learn from comes down to determining their skill, experience, and understanding of your needs. Look for consultants who prioritize transparency and offer clear explanations of their strategies and the expected outcomes. Their approach should align with your business values and goals for a partnership that drives genuine growth.

For example, a trustworthy consultant never promises unrealistic review volumes, as this can do more harm than good. Their skill in crafting sincere, engaging responses is important for enhancing your business's rapport with its customers. Semrush’s Agency Partners is a good place to start looking for expert local marketing services. Search by industry, location, language, and company size, then sort by agency score to filter the best options.

Or if you're not hiring, engage with experts through local marketing forums like Google Business Profile Help Community. The platform is great for connecting with local marketing experts, exchanging ideas, and asking questions.

Access to local marketing experts isn’t just for businesses that can afford to recruit professionals. Semrush regularly hosts webinars featuring insights from renowned local marketing professionals. These free online events offer actionable advice, updates on industry trends, and case studies that highlight successful strategies.