Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Google to add AI performance report to Merchant Center
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Search Has Changed. And So Have We.
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.