Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Google to add AI performance report to Merchant Center
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.
The Top 10 Marketing Conferences to Attend in 2025
Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2025.
17 Strategy-Shaping Ecommerce Trends You Should Know in 2024
Discover the top 17 ecommerce trends shaping online shopping in 2024, from AI to AR and B2B to DTC.
Analyzing Google's March 2024 Core Update
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out of Google, the current state of the web, and more.
Digital Trends 2025: Exploring Key Digital Marketing Innovations
Explore key insights from Semrush‘s new 2025 Digital Trends Report. Understand the impact of AI, augmented and virtual reality, evolutions in digital content, and much more. Discover actionable tips to help you take your marketing strategy into the future!
The Impact of the November 2023 Core Update
On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November 28th which is a divergence from the usual two or so weeks it takes for an update to complete.
October 2023 Google Algorithm Update Impact
On October 5, 2023, Google released its October 2023 Core Update. This update arrived in what has been a “sea of volatility” with the release of the October 2023 Spam Update just a day earlier.