Managing Multiple Locations with Groups

The Groups feature in the Local Toolkit is designed to simplify and streamline the management of multiple business locations. By organizing locations into custom groups, you can see aggregated performance at a glance without having to inspect locations one by one, saving time and helping you gain deeper insights more efficiently.

All the Local tools support the Groups feature except for Map Rank Tracker.

What Are Groups?

A Group is a custom collection of your business locations that you can manage as a single entity. You have the flexibility to create groups based on any criteria that suits your workflow, such as:

Region or Country
Specific Brand
Agency Client
Service Type

You can add up to 100 locations per group.

Why Use Groups

Using Groups helps you work more efficiently and strategically across multiple locations.

Save Time: Manage reviews, listings, and Google Business Profile (GBP) data for an entire group of locations in one place. This eliminates the need to jump between individual location dashboards.
Understand Performance at Scale: View aggregated GBP performance metrics such as views, interactions, and review ratings for groups of locations by region, client set, or brand. Compare groups side by side, or drill down to analyze up to five locations within a group to spot top performers.

How to Create and Manage a Group

Setting up a group is straightforward.

Navigate to any of the supported tools in the Local Toolkit.
Click the three-dots menu button in the upper-right corner, then choose “Create Group.”
Give your group a descriptive name (e.g., "East Coast Stores" or "Client ABC").
Select the locations you want to include in the group from your list.
Click "Save" to create the group.

You can edit a group at any time to add or remove locations as your business needs change.

Using Groups in Semrush Local Tools

Once created, you can use your groups across the following tools:

Local Dashboard: View aggregated Growth Progress metrics, including GBP Interactions and new Reviews, for an entire group to quickly assess the overall performance of your selected locations.
GBP Optimization: Efficiently manage business information, schedule GBP Posts with AI, and monitor GBP edits and suggestions for all locations within a group from a single, centralized view.
Listing Management: Streamline the process of distributing and updating your business information across authoritative online directories for an entire group of locations at once.
Review Management: Monitor and respond to reviews for all businesses in a group. You can also configure AI-powered auto-replies, analyze review trends, and manage your online reputation at scale.