Top Reference Websites in the World

Name: Top websites World (Reference)
Creator: Semrush
License: https://sem1.spyessentials.ai/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Reference Websites in the World, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

apollo.io

14.81M

74.62%11.05M

25.38%3.76M

↑6.11%

↑22.07%

Direct

zoominfo.com

12.9M

77.09%9.95M

22.91%2.96M

↓0.17%

↓5.66%

Search

rocketreach.co

11.94M

60.9%7.27M

39.1%4.67M

↓1.09%

↑20.23%

Search

saby.ru

4.94M

87.83%4.34M

12.17%601.37K

↑1.47%

↑23.84%

Direct

contactout.com

4.15M

80.49%3.34M

19.51%809.22K

↑0.5%

↑49%

Direct

dnb.com

3.96M

70.24%2.78M

29.76%1.18M

↓4.82%

↓37.23%

Direct

zaubacorp.com

3.73M

31.7%1.18M

68.3%2.55M

↑3.94%

↑3.79%

Direct

ufficiocamerale.it

3.49M

56.03%1.96M

43.97%1.54M

↑9.62%

↑36.07%

Search

kompass.com

2.74M

64.03%1.75M

35.97%984.49K

↑6.66%

↑36.79%

Search

opencorporates.com

2.27M

86.47%1.96M

13.53%306.81K

↑7.73%

↓29.62%

Direct

listafirme.ro

2.19M

40.79%895.25K

59.21%1.3M

↑9.26%

↑16.19%

Search

scdn.co

2.15M

90.58%1.94M

9.42%202.3K

↑2.22%

↓11.65%

Direct

dataforthai.com

1.96M

77.48%1.52M

22.52%442.34K

↑0.38%

↓7.18%

Search

dateas.com

1.47M

37.93%557.82K

62.07%912.81K

↑17.87%

↓16.23%

Search

einforma.com

1.46M

44.8%653.61K

55.2%805.22K

↑4.48%

↑10.87%

Search

infobel.com

1.44M

40.59%584.58K

59.41%855.53K

↑25.91%

↑10.18%

Search

cektekno.com

1.31M

1.26%16.45K

98.74%1.29M

↑31.63%

↑330.73%

Direct

signalhire.com

1.22M

77.34%943.84K

22.66%276.62K

↑10.03%

↓23.14%

Direct

buskita.com

991.57K

0.35%3.51K

99.65%988.05K

↑17.31%

↑65.63%

Direct

universidadperu.com

970.35K

69.62%675.54K

30.38%294.81K

↑7.63%

↓16.79%

Search

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Key Insights on Top Reference Websites in the World on May 2026

As of May 2026, apollo.io leads Reference in the World with 14.81M monthly visits. Its audience skews desktop-first (74.62% desktop / 74.62% mobile), and traffic is up month over month 6.11% and up year over year 22.07%. zoominfo.com holds second with 12.9M visits and a desktop-leaning mix (77.09% desktop / 22.91% mobile), while rocketreach.co ranks third with 11.94M visits.

Across the leaders, olubie.jp is the most mobile-first (100% of visits), whereas istartsurf.com is the most desktop-reliant (100%). Momentum favors smsrem.pl in the latest month (177.46%), while bestattung-inghofer.at shows the steepest pullback.

Acquisition patterns also differ: apollo.io is driven primarily by search, apollo.io by direct, and apollo.io by referral; overall, 54 of the top 100 sites are direct-led, 44 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Reference Websites in the World