Top Public Safety Websites in New Zealand

Name: Top websites in New Zealand (Public Safety)
Creator: Semrush
License: https://sem1.spyessentials.ai/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Public Safety Websites in New Zealand, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

corrections.govt.nz

150.53K

31.08%46.79K

68.92%103.75K

↑26.99%

↑1.62%

Direct

fireandemergency.nz

131.64K

55.88%73.56K

44.12%58.08K

↑44.8%

↑13.98%

Direct

checkitsalright.nz

33.14K

4.09%1.36K

95.91%31.78K

↑377.71%

↑86.98%

Referral

pslfireandsafety.co.nz

8.48K

100%8.48K

-

↑89.88%

↑71.77%

Direct

activesafety.co.nz

6.29K

100%6.29K

-

↓57.94%

↑42.03%

Search

mymcnz.org.nz

5.89K

100%5.89K

-

↓47.5%

↓26.44%

Referral

eskosafety.com

5.73K

100%5.73K

-

↑14.63%

↓3.37%

Direct

lyallbayslsc.org.nz

4.05K

100%4.05K

-

↓17.75%

↑2,543.79%

Search

surflifesaving.org.nz

3.43K

100%3.43K

-

↓30.4%

↓21.02%

Search

tactical.co.nz

3.3K

100%3.3K

-

↑53.04%

↓76.93%

Search

landsar.org.nz

3.23K

100%3.23K

-

↓67.39%

↓20.13%

Direct

portwest.com

1.59K

100%1.59K

-

↑30.86%

↑180.31%

Direct

nzpfu.org.nz

1.55K

100%1.55K

-

↓4.26%

↓11.81%

Search

fema.gov

1.45K

100%1.45K

-

↑462.79%

↓7.1%

Search

safetyvests.co.nz

1.4K

100%1.4K

-

↑410.18%

↓55.98%

Direct

aladtec.com

1.08K

100%1.08K

-

↓8.26%

↓46.26%

Direct

wormald.co.nz

757

100%757

-

↓46.43%

↓68.37%

Search

cloudimg.io

690

100%690

-

↓1.57%

↑84.07%

Referral

safetyfirst.co.nz

678

100%678

-

↑138.73%

↑85.72%

Direct

gethomesafe.com

656

100%656

-

↓14.47%

↑26.18%

Direct

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Key Insights on Top Public Safety Websites in New Zealand on June 2026

As of June 2026, corrections.govt.nz leads Public Safety in New Zealand with 150.53K monthly visits. Its audience skews mobile-first (31.08% desktop / 31.08% mobile), and traffic is up month over month 26.99% and up year over year 1.62%. fireandemergency.nz holds second with 131.64K visits and a desktop-leaning mix (55.88% desktop / 44.12% mobile), while checkitsalright.nz ranks third with 33.14K visits.

Across the leaders, checkitsalright.nz is the most mobile-first (95.91% of visits), whereas pslfireandsafety.co.nz is the most desktop-reliant (100%). Momentum favors fema.gov in the latest month (462.79%), while mustangsurvival.com shows the steepest pullback.

Acquisition patterns also differ: corrections.govt.nz is driven primarily by search, corrections.govt.nz by direct, and corrections.govt.nz by referral; overall, 30 of the top 90 sites are direct-led, 53 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Public Safety Websites in New Zealand